Udemy’s Price Adjustments: Why SYOB Will Always Put Fairness First

Udemy is a powerful platform for learning, connecting teachers with students across the globe. However, its regional pricing structure—designed to adjust course prices based on local market conditions—can sometimes lead to frustration for students and instructors alike. While this approach aims to make courses accessible in regions with lower purchasing power, it often results in inflated prices in wealthier countries, which can feel unfair to many learners.

At Speak Your Own Book (SYOB), we’re committed to fairness and accessibility. For example, our course, Business English Series: International Business Etiquette, is priced at $24.99 everywhere in the world as part of our forever-everywhere pricing policy. However, due to Udemy’s pricing algorithms, this course may appear at a higher price in some regions—such as €44.99 in Europe.

What Is Forever-Everywhere Pricing?

When we set the price for a course, that price is intended to stay the same for all students, no matter where they live. If you ever find that a course is listed on Udemy at a price higher than the original, just reach out to us. We’ll happily provide a custom discount code to match the forever-everywhere pricing established at its inception.

This approach ensures that you never pay more than intended simply because of where you live.

What Small Creators Are Saying About Udemy’s Pricing

Many small creators, like SYOB, have voiced concerns about Udemy’s regional pricing policies. While the platform helps make education widely accessible, it also means creators have little control over how their courses are priced globally. This can lead to students in certain regions feeling overcharged while students elsewhere enjoy steep discounts, based soley on the random chance of where they are at on this beautiful planet.

Some creators combat this by offering custom codes—just like we do—or hosting courses on alternative platforms where they can better control pricing. However, Udemy remains a fantastic space for reaching a global audience, so we work within its structure while maintaining our commitment to fairness.

What You Can Do

If you see one of our courses listed at a price you feel is too high, contact us directly. We’ll always provide you with a discount code that matches our forever-everywhere pricing. It’s that simple.

A Commitment to You

At SYOB, education isn’t about profit—it’s about empowerment. We strive to make our courses affordable and accessible to everyone, and we want to remove any financial barriers that stand in the way of your success.

If the Udemy pricing structure has been a frustration for you in the past, know that SYOB has your back. Together, we’ll make learning fair and accessible, wherever you are.

Have questions or need a code? Just reach out—we’re here to help!